Our Mission

Protein Detective helps people in the UK make smarter food choices and get more value for their money, especially during the cost of living crisis. We reveal which so-called high-protein foods your body can actually digest and use, so you avoid wasting money on misleading supermarket products.

Why It Matters

Many “high-protein” packaged foods rely on incomplete or low-quality protein sources. While labels may claim high protein content, much of it may not be fully bioavailable. Protein Detective encourages better eating habits by highlighting natural, high-quality protein sources like chicken, eggs, milk, and fish. Convenience foods are fine for busy lifestyles, but transparency lets you make informed choices based on protein quality and digestibility.

How Protein Detective Works

• Scan or Search: Quickly find any UK food product by barcode or name.
• Analyze Ingredients: AI parses protein sources and scores them by quality and digestibility.
• Calculate Usable Protein: See how much protein your body can actually digest and absorb.
• Transparency Score: Compare claimed vs usable protein with a clear rating to make smarter nutrition choices.

Our Approach

Protein Detective uses protein quality factors inspired by DIAAS (Digestible Indispensable Amino Acid Score) to calculate usable protein. Complete protein sources such as whey, eggs, milk, and fish are weighted higher, while incomplete plant proteins contribute less. Our goal is full transparency: see which foods truly deliver on their protein claims, and make informed choices for your diet and budget.